Growth Fitness Design is a multidisciplinary team of veteran fitness industry innovators, interior designers and storytellers. We draw from our diverse backgrounds and passions to create truly unique, personalized facilities that deliver the ultimate user experiences along with exceptional results for our clients.

DAVID SHAW, Co-Owner

David Shaw leverages a unique background of over 30 years in both fitness and high-tech to provide insight on innovative fitness products, technology and future treads in Health, Wellness and Fitness.

David has overseen the development and design of over 85 pieces of commercial exercise equipment including the prototype of the first “on-screen instructed” indoor cycling / spin bike – seven years before the launch of Peloton, set up distribution of US fitness products to over 20 countries (receiving a “Special Congressional Recognition for Exporting”), along with the design and outfitting of thousands of fitness centers worldwide.

David’s background in “High Tech” includes Western Digital and the US Army where he held a Secret Level Clearance working with electronic devices used by special forces such as infrared thermal imagers, night vision, GLID laser system and chemical & biological detection devices. He regularly attends CES (Consumer Electronics Show) where he meets with the leading innovators, and possible future fitness industry disruptors, in the areas of Sensors & Wearable Technology, Virtual Reality & Augmented Reality, Athletic Performance, Artificial Intelligence and Sleep Technology.

David is a member of the Fitness Industry Technology Council and an ongoing speaker on “Futurecasting The Gym of 2020 & 2025” at leading industry conferences such as Club Industry, Athletic Business SHOW, AFS SUCCEED and FIBO USA. He is also an IDEA EXPERT with the article “Artificial Intelligence and the Fitness Industry: A Primer” along with being a contributing expert to recent articles such as Club Industry’s: “Forward Five Years: How the Fitness and Wellness Industry Will Change”, “Technology’s Role In The Future of the Fitness Industry” and “The Smart Gym Is Here”.

KATIE SHAW, Co-Owner 

Katie Shaw brings over 25 years of diverse marketing, project management and Health & Wellness savvy to the GFM design and management team.  Her earlier career ambitiously began working in television at KTTV Fox 11, Los Angeles and in advertising throughout Southern California. She expanded her marketing creativity with a decade-long career with international Japanese brand, Kyocera, executing go-to-market strategies, PR, branding, designing packaging and product development.

Katie’s passion evolved as Director of Public Relations for Dunn Pellier Media in the Health and Wellness sector, collaborating with some of the most recognized brands and personalities in the industry.

Today she is grateful and humble to be working in a space where creativity has no limitations and the possibilities are truly endless.

JANIS BELL 

Janis Bell was born in N.Ireland UK and began her career in the fashion industry. She relocated to Toronto Canada and gained extensive retail & marketing experience as National Visual Director at Holt Renfrew. Her exposure and collaboration with luxury global brands in store design and marketing developed her skill and passion for Interior Design.

Janis Bell Design was founded in 2005 and has a reputation for being a results driven environment providing a concierge style service. Appreciated by discerning clients she maintains an impressive portfolio in Residential/Commercial Interior Design and Marketing.

Her work has been published and recognized internationally with numerous awards and currently based in Laguna Beach CA.

http://janisbelldesign.com